Nike football+ gives footballers the edge

Since October 1st, 2009, Nike has given football fans a unique digital coaching experience called Nike Football+, launched alongside the new Nike Total90 Laser III football boots. A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game.

The Nike Football+ and T90 boot connect innovative product design with the virtual and physical world of training to help improve player performance.

"We're bridging the gap between the physical and digital world to give football players a competitive edge and inspire them through new experiences," said Stefan Olander, Nike Global Brand Connections Director. "Nike Football+ is an exciting innovation for footballers worldwide and a new development in training that will work hand-in-hand with our football products to deliver benefits to players at every level."

Nike Football+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike's elite football players and coaches. Included with premium boots is a card with a unique user code. When entered online at www.nikefootball.com.sg, this code unlocks unique user content to enable players to be trained by the experts. Nike Football+ ensures players can connect with each other tracking and posting scores associated with different training drills.

Every pair of Total90 Laser III boots comes with a unique user-code that allows online access to Nike Football+ featuring accuracy training drills and expert tuition provided by the coaching team at Italian giants Juventus FC. The Nike Football+ digital experience also features a detailed ´signature move' coaching session from Fernando Torres of Liverpool FC.

"I worked closely with the Nike design team on the Total90 Laser III, and it definitely provides another dimension to my game and a greater feel for more accuracy, power and swerve," says Fernando Torres. "What I like about the Nike Football+ system is that now every player can improve their skills with tips from myself and insights from top coaches on the pitch or on the go."

"We are creating the best performance boots available today," said Nike GM of Football Bert Hoyt. "But more than that, combining this technology with the Nike Football+ digital coaching program means you are not just buying a boot, you are buying a total game improvement package."

During development of the aggressively styled electric green, red and black Total90 Laser III, Nike designers broke down the biomechanics of striking the ball into specific elements to help them gain even deeper understanding of the boot to ball relationship. Particular attention has been paid to the instep area and how players connect and put swerve on the ball. The result is a newly created Shot Shield designed for a cleaner strike on the ball for increased power, ball swerve and accuracy.

Nike Football+ can be accessed at www.nikefootball.com.sg