Singapore, Friday, March 23, 2012 – Singapore Telecommunications Limited (SingTel) have secured the rights to broadcast the London 2012 Olympic Games in Singapore. SingTel will partner with ESPN STAR Sports to provide coverage of the Games on its cable television network, mio TV.

SingTel also announced that it will sponsor Team Singapore athletes at all major games sanctioned by the Singapore National Olympic Council (SNOC). The sponsorship funds will support selected athletes.

mio TV will aim to broadcast every single ‘live’ event that Team Singapore athletes are involved in. The platform’s technical capabilities enables viewers to use a search function to look for the events that they wish to watch without having to surf through all 13 channels.

Said Mr Chris Chan, the secretary general of the SNOC: “We are delighted to have SingTel back on board, supporting Team Singapore at the Olympic Games. Companies like SingTel are well-positioned to create engaging activities and generate excitement around sports and our sporting achievements which in turn, create an eco-system that is important for the growth and development of our athletes.”

Said Mr Allen Lew, SingTel’s chief executive officer: “Two years ago, when Singapore hosted the inaugural Youth Olympic Games, we were the official multimedia services provider and sponsored three of the teams that represented Singapore. This sponsorship marks the start of another important partnership with the Singapore National Olympic Council (SNOC) to fly the Singapore sporting flag high.”

Mr Manu Sawhney, managing director of ESPN STAR Sports, said: “This is the first time fans in Singapore will have access to such a wide coverage of the Olympic Games which not only includes round-the-clock coverage on our core networks ESPN, STAR Sports and ESPNEWS but 10 new additional ESPN STAR Sports channels showcasing action from London 2012.

“To further enhance fans experience, we have lined up over 680 hours of build-up programming and original programming and along with this our talents will be bringing the highlights of the games from London.”