Nike loses Russian roulette to adidas

The Russian national team, which used to wear Nike, sported the three stripes in their 2-1 win over Wales in a World Cup qualifier. While teams battle for national and personal glory on the pitch in their attempts to scale the Everest of football, the sports marketing battle off the pitch in football boardrooms between sportswear giants Nike and adidas sees adidas winning this round of Russian roulette.

By |2008-09-17T14:20:23+08:00September 16th, 2008|football, World in Motion|1 Comment
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