The Padang, Sunday, May 19, 2013 – The 6th edition of the Cold Storage Kids Run was held this morning at the Padang with a capacity crowd of 5,000 kids and 15,000 parents, grandparents and supporters.
The event featured a new non-competitive category this year – the 3GEN Family Chase. The category saw kids (7- 12 years old) with their parents and grandparents in tow, running and walking a distance of 800 metres together.
Aimed at promoting a healthy lifestyle for the family and encouraging family bonding through exercise, the 3GEN Family Chase was flagged off by Olympic sprinter Mr C Kunalan and Dairy Farm Singapore (Food) CEO, Mr Victor Chia.
“Being the marquee running event for kids in Singapore annually, we are glad that the Cold Storage Kids Run is now part of every family’s calendar, with even the grandparents joining in for a day of family fun,” said Mr Wayne Allan Anderson, CEO of Cold Storage.
“Every year we endeavor to inject fresh elements to the Kids Run. We feel that it will be wonderful to involve grandparents in the race, making it a whole family outing altogether,” said Mr David Sim, Director of ESG, owner and organiser of the Cold Storage Kids Run.
Parent Ms Wendy Tan, 34, who participated in the 3GEN Family Chase with her mother-in-law, 62 years old and daughter, age 7, said: “My mother-in-law has always been supportive of these runs. Every year, she will be our supporter at the finishing line, to capture the moment we cross the line. I’m glad there’s finally an event for her to run together with us and to show her grandkids that Po-Po can run and run faster than any of them!”
Kids aged six months to 12 years old chose from a total of 14 competitive or non-competitive categories, with distances ranging from 800m to 1.6km to participate in.
To drive awareness for underprivileged kids in developing countries, Cold Storage Kids Run 2013 embarked on the ‘Pledge-A-Shoe’ project this year, with the aim of raising funds to help children protect their feet by providing them with new shoes.
Through the event website (www.kidsrun.com.sg) and the various activities of the Cold Storage Kids Run, a total of S$6,000 was raised from the public since the event launch at the end of March. Cold Storage has also taken the lead and pledged 1,000 pairs of shoes, amounting to a total of S$11,000 raised for this year’s initiative. All funds will be donated to Caring for Cambodia Fund Singapore, a locally registered charity partnering with Cold Storage Kids Run for this project.
“It is an honour for Cold Storage to be part of this movement and contribute back to society in this way together with the Kids Run. We are glad to see kids in Singapore lending a hand to the peers of their age in less fortunate circumstances so enthusiastically. Through Pledge-A-Shoe, the value of giving back to the society is inculcated in our future generation, cultivating a caring community from young,” said Mr Anderson.
Ms Kay Flanagan, Country Manager of Caring for Cambodia said: “We sincerely appreciate the opportunity to partner Cold Storage Kids Run this year and are very thankful for the donations from the local community and Cold Storage for the Pledge-A-Shoe project. I’m sure the children in Cambodia will be so excited about the new shoes they will be getting soon!”
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