7. Football Competition
– To raise the profile of the S.League, with the aim to raise weekly attendances and viewership for S.League matches, re-establish the Lion City Cup and Merlion Cup as marquee events on the Singapore football calendar by attracting participation from top teams from Asia, Europe, North and South America as well as initiate the ASEAN Super League as a showcase for top teams from around the ASEAN region.
8. Football Leadership & Management
– To augment our progressive leadership and management position of FAS in world football by increasing our representation in the ASEAN Football Federation (AFF), Asian Football Confederation (AFC) and FIFA.
9. Football Information Technology
– To inject more IT to our game promotion and enhance the use of IT through a revamp of the FAS and S.League clubs IT infrastructure as well as completing the implementation of the FAS S.League database.
The FAS Strategic Plan 2010-2015 took about a year to formulate as it took into consideration the feedback and input of all stakeholders in Singapore football as well as evaluated the challenges and opportunities facing Singapore, Asian and World football today.
FIFA President Joseph Sepp Blatter gave his endorsement for the Strategic Plan when he said in a personal message to FAS, "The strategic plan that the Football Association of Singapore has devised is one of the most comprehensive developed by a Federation that I have witnessed.
"Having read and understood your strategic goals, I am confident it will take Singapore football to greater heights. FIFA will continue to work with the FAS in the same spirit of partnership as the recent Grassroots Pro-Active Course and IT project, with our dedicated team working closely with FAS across the various aspects of the implementation process.
"Despite budgetary constraints, the FAS has a strong record of generating considerable returns on its investment, a definite strength in Singapore football. FIFA has long recognised the expertise of the management personnel in Singapore football, utilising these skills in consultancy work as FIFA instructors across the confederations.
"By putting in place the building blocks for the next six years, I am convinced that the progress being made in the domestic game at elite club and confederation level will continue on an upward curve."
Mohamed bin Hammam, President of the Asian Football Confederation, also gave the plan his support when he commented, "FAS has progressed very well at the Asian level, contributing enormously towards the development of our beautiful game.
"The success of FAS is attributed to the strategic planning in various areas such as grassroots & youth development, referees and coach education, the professional organisation and success of the S.League and the popularity of the women’s football, participation in the AFC Cup, ACL play offs and the excellent results which almost qualified them for the 2011 AFC Asian Cup.
"They have proven that with hard work, commitment and creative thinking, you can still succeed despite having a small population and challenged by other constraints. FAS has a good plan to move their football forward and I would like to wish them success at the Asian level."
The FAS Strategic Plan was presented to the Singapore Sports Council on 10 February with the SSC commending FAS on the comprehensiveness and detail of the Strategic Plan.
Bob Gambardella, SSC's Chief, Sports Development Group & Singapore Sports Institute said, "FAS had, in my opinion, produced a well thought out, very integrated plan that clearly articulates the direction that the sport is headed for the future. FAS has clearly outlined the 9 strategic areas to move the sport forward in meeting the demands of 21st century sports. (It is) clearly a very comprehensive document which will serve as a road map from the present date to 2015."
FAS President Mayor Zainudin Nordin said, "The essence of our 2010-2015 game strategy is to identify emerging talents at a younger age and develop them through our National Football Syllabus and world class development plans that will focus on optimising the technical, tactical, physical and mental capabilities and capacities of our players.
"I am confident that with the full support of Singaporeans and the commitment of all our stakeholders, we will be able to achieve our goals. I would like to thank everyone involved in the development of the 2010-2015 Strategic Plan and I look forward to working with everyone again as we implement this Plan which will create a profound, tangible and lasting impact on the future of Singapore football.”