Press release from Singapore Slingers

Singapore, November 4, 2009 – The Singapore Slingers have announced that Milk Company Greenfields has become a major sponsor of the team through their title sponsorship of the Slingers school development programme. The sponsorship is effective immediately with signage and sponsor benefits to be in place for the Slingers next home game, Sunday, November 22nd, when the Slingers host the KL Dragons at the Singapore Indoor Stadium.

Edgar Collins, CEO of Greenfields said, "We have been watching the development of the Slingers as they commenced participation in the ASEAN Basketball League. We were very interested in joining their schools development programme and its very unique position in the Singapore market.

“Showing their winning form on the court coupled with the ´Live' coverage of their home games through ESPN we felt what the Slingers have to offer ideally matched our marketing programme for Singapore and the region. We look to a long term partnership in delivering a healthy message to Singapore through the country's only professional sports team to play in an International competition.”

Slingers General Manager Michael Johnson is excited at the partnership saying, "Greenfields is an ideal partner as the main theme of our schools programme is a healthy lifestyle. Our full time roster of players are scheduled to visit over 100 schools per year and with Greenfields the combination of a wholesome, clean and nutritional product like milk could not be a better fit.

“The message and collaterals we are developing will be a win/win for both our organisations as well as all the young people that we will be delivering a healthy message to.”

Slingers Managing Director Bob Turner said on signing the sponsorship agreement, "The introduction of the ASEAN Basketball League has changed the dynamics of the Singapore Slingers. Playing weekly against historic rivals in a dynamic sport like basketball, the response by the Singapore corporate community has stimulated a whole new outlook.

“We commend Edgar Collins and his leadership of Greenfields to seize the opportunity the Slingers now present and we will be diligent to deliver on one of the best sponsorship properties in the country.”

The Slingers schools programme will now be called the Slingers Greenfields Schools Development Programme.