Mission Foods World Netball Championships 2011

Singapore (red) taking on Malaysia at the recent World Netball Championship in July 2011. (Photo © Low Hui Yu/Red Sports)

London, Thursday, October 13, 2011 — The recent Mission Foods World Netball Championships (WNC) held in Singapore in July 2011 won the Brand Presentation category at the International Sports Event Management Awards (ISEM) 2011 held in London.

The WNC 2011 beat out the AFC Football Cup 2011, World 9 Ball Championship, 2nd Asian Beach Games Muscat and Emir Cup 2011. Previous winners of the category include Barclays for the ATP World Tour Finals in 2010 and MasterCard Europe for the UEFA Champions League in 2009.

The WNC won because it had best demonstrated the use of sports event branding to drive consumer awareness, customer loyalty and established a positive brand image in the minds of spectators.

The judging panel, which included Danny Jordaan, CEO of 2010 FIFA World Cup South Africa, Xaviar Gonzalez, CEO of the International Paralympic Committee, Patrick Furlong of PTFI Media, Nigel Rushman of Rushmans Limited, Greg Bowman, Managing and Creative Director of Great Big Events and Kevin Roberts, Editorial Director of Sports Business, looked for visual dynamism, creativity and synergy with the event, television impact as well as the interaction with spectators.

The WNC 2011 also won second place in the Event Look category.

Miss Molly Rhone, President of the International Federation of Netball Associations (IFNA), was delighted with the win.

She said, “Winning the awards showed that netball is competitive with their other major sports events in terms of presentation and delivery. The Mission Foods WNC 2011 was very well organised and presented by Singapore and I applauded the organising committee for excellent work done.“

Chairperson of the organising committee of the WNC, Ms Jessica Tan, said, “This is very exciting news to us here in Singapore. This is testament that Netball Singapore is able to deliver major international sports events. I hope that with this, we are able to convince more corporate companies to support Netball and sign up as sponsors.

Last year, Singapore won the Sports City category and winning the Brand Presentation award this year has reaffirmed Singapore’s intention to be a sporting city.”